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Why this language
software ? Research has shown that (technical) managerial staff often face linguistic and cultural challenges when in contact with foreign clients. A good command of foreign languages is no longer enough. Businessmen must understand how to speak foreign languages and have a solid grounding in and understanding of foreign cultures.
In fulfilment of
these requirements, 29 dedicated intercultural communication modules have been devised. The
modules were developed in conjunction with technical managerial
staff from seven European countries and based on autonomous and
self-directed learning principles.
The self-directed (interactive and multimedia) Plurilingua modules were devised specifically for (technical) managerial staff who are in (or who prepare for) regular contact with foreign business partners. Besides focussing on a number of important linguistic aspects, attention has also been placed on the intercultural differences which influence negotiation and on other types of conversations in (technical) or business-related-subjects. The starting point of the
modules was the development of self-directed learning modules which allow easy
use of the language and culture as true communication tools.
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